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Search Engine Optimization

Course Code: C023
Duration: 6 Weeks
Offline Course Daily: 2 Hrs.
Online Course Daily: 1 Hrs.
Eligibility: Fresher

Course Description:
An SEO course covers the fundamental concepts and strategies for optimizing website content to rank higher in search engines. Learners will study keyword research, on-page optimization, link building, technical SEO, and analytics to drive organic traffic. The course aims to equip learners with practical skills and knowledge to improve website visibility and search engine rankings.

Course Contents:
Web Technologies, Client server technology.
Search Engines & Internet Marketing
Search Engine Optimization, blogs, articles
Use of Chat-GPT in marketing
Keyword Analysis, Video, slideshow & document creation
Navigation and Usability, Improving User Experience
SEO Terminologies, PR and other Ranking benchmarks
On-Page Optimization, HTML & CSS basics
Meta Tags usage, Use Javascript to our Advantage
Off-Page Optimization, Linking Strategies
Competitor Analysis, PR Sculpting, Link Baiting
Professional Article Exchange
Social Book Marking and Promotions
Directory submissions, Traffic Analysis, Google Analytics
Tracking and improving conversions
Analyzing visitor flow, Conversion rate optimization
Misc Tools- Google Webmaster, Site Map Creators
Rank tracking tool, Pinging & indexing tools
Dead links identification tools, Open site explorer
Domain information / Whois tools
Pay per Click and Banner Promotions (PPc)
Social Media Promotions basics (SMO)
Effective Link Building, Optimize your Google search Rank

Course Outcome:
After completing an SEO course, learners should be able to perform effective keyword research, optimize website content for search engines, build high-quality backlinks, improve technical SEO, and analyze and interpret data from analytics tools to track progress and make data-driven decisions. The course aims to equip learners with practical skills and knowledge to drive organic traffic and improve search engine rankings.

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