Search Engine Optimization

Course Description:
An SEO course covers the fundamental concepts and strategies for optimizing website content to rank higher in search engines. Learners will study keyword research, on-page optimization, link building, technical SEO, and analytics to drive organic traffic. The course aims to equip learners with practical skills and knowledge to improve website visibility and search engine rankings.

Course Contents:
• Web Technologies, Client server technology.
• Search Engines & Internet Marketing
• Search Engine Optimization, blogs, articles
• Use of Chat-GPT in marketing
• Keyword Analysis, Video, slideshow & document creation
• Navigation and Usability, Improving User Experience
• SEO Terminologies, PR and other Ranking benchmarks
• On-Page Optimization, HTML & CSS basics
• Meta Tags usage, Use Javascript to our Advantage
• Off-Page Optimization, Linking Strategies
• Competitor Analysis, PR Sculpting, Link Baiting
• Professional Article Exchange
• Social Book Marking and Promotions
• Directory submissions, Traffic Analysis, Google Analytics
• Tracking and improving conversions
• Analyzing visitor flow, Conversion rate optimization
• Misc Tools- Google Webmaster, Site Map Creators
• Rank tracking tool, Pinging & indexing tools
• Dead links identification tools, Open site explorer
• Domain information / Whois tools
• Pay per Click and Banner Promotions (PPc)
• Social Media Promotions basics (SMO)
• Effective Link Building, Optimize your Google search Rank

Course Outcome:
After completing an SEO course, learners should be able to perform effective keyword research, optimize website content for search engines, build high-quality backlinks, improve technical SEO, and analyze and interpret data from analytics tools to track progress and make data-driven decisions. The course aims to equip learners with practical skills and knowledge to drive organic traffic and improve search engine rankings.