Search Engine Optimization

Course Description:
Search Engine Optimization (SEO) is a practical 6-week course that teaches you how to get websites to the top of Google search results. You will learn the technical and creative techniques used to drive free, organic traffic to any website. The course covers everything from finding the right keywords and fixing website code to using tools like Google Analytics and ChatGPT to boost rankings. It is highly recommended for web developers, marketers, and business owners who want to increase their online visibility and attract more customers.

Course Contents:
• SEO FUNDAMENTALS • How search engines work, web technologies, and basic SEO terminologies
• KEYWORD & ON-PAGE SEO • Keyword analysis, HTML/CSS basics, meta tags, and improving user experience and navigation
• CONTENT & AI • Creating blogs, videos, and articles, and using ChatGPT for smart SEO content generation
• OFF-PAGE SEO & LINKING • Effective link building, social bookmarking, directory submissions, and competitor analysis
• ANALYTICS & CONVERSIONS • Using Google Analytics and Webmaster tools, tracking visitor flow, and conversion rate optimization (CRO)
• ADVANCED TOOLS • Using rank tracking, pinging, sitemap creators, dead link identification, and domain Whois tools

Course Outcome:
After completing this course, you will be able to fully optimize any website to rank higher on search engines and attract targeted visitors. You will understand how to build quality backlinks, analyze competitor strategies, and track user conversions effectively. This prepares you for specialized, high-paying roles such as SEO analyst, digital marketer, or content strategist.