Digital Marketing Specialist

Course Description:
Digital Marketing Specialist is a career-focused 5-month course designed especially for MBA and BBA students, and for anyone who wants to build a career in online marketing. You learn digital marketing strategy across multiple channels, plan and optimize campaigns, and master on-page, off-page and technical SEO to improve search rankings and bring organic traffic. You also build professional websites with WordPress, design social media posts, banners and presentations in Canva, and use AI tools to create content and automate everyday tasks. Every topic is taught through practical, industry-focused exercises. You should know the basics of web design, so the eligibility for this course is Core Web Designing.

Course Contents:
• DIGITAL MARKETING • Learn strategies, plan, execute and optimize marketing campaigns
• SEO • Master on-page, off-page and technical SEO to improve rankings
• WORDPRESS • Build professional websites, use themes, plugins and custom solutions
• CANVA • Create stunning graphics, social media banners, posts and presentations
• AI TOOLS • Explore AI tools for content, productivity, and working smarter

Course Outcome:
After completing this course you will be able to plan and run digital marketing campaigns, optimize a website for search engines, build and customize a WordPress website, design marketing graphics in Canva and use AI tools to create content and work faster. You will also build a practical portfolio of work to show your skills. This prepares you for entry-level opportunities such as digital marketing executive, SEO executive or social media executive, and for further study such as Applied AI (30+ AI Tools) or Advance Excel with AI.