Digital Marketing

Course Description:
Digital Marketing is an 8-week practical course that teaches you how to promote products and services online effectively. You will learn how to reach and engage customers through social media, email campaigns, and search engines. The course covers everything from planning a solid marketing strategy to using modern AI tools like ChatGPT to create compelling content. It is perfect for business owners, students, and freelancers who want to build a strong online presence and grow a brand in the digital age.

Course Contents:
• MARKETING FUNDAMENTALS • Introduction to digital marketing, strategy planning, and audience analysis
• SEO & KEYWORDS • Search Engine Optimization basics, keyword searching, and on-site/off-site link building
• SOCIAL MEDIA & ADS • Social Media Optimization (SMO), media optimization, and free vs. paid advertising (PPC)
• EMAIL & CONTENT • E-mail marketing strategies, professional article exchange, and directory submissions
• ANALYTICS & AI TOOLS • Using Google tools, analyzing traffic/competitors, and leveraging ChatGPT in marketing

Course Outcome:
By the end of this course, you will be able to plan, launch, and manage successful digital marketing campaigns across various platforms. You will know how to optimize websites for search engines, run social media ads, and analyze website traffic to improve sales. This provides you with highly demanded skills for careers like digital marketing executive, SEO specialist, or social media manager.